Car maker tests market for EV

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Eletricity-powered vehicles may be the key to cleaner air throughout China. Beijing is making another attempt to test the market by subsidizing 500 cars to qualified consumers. Five years ago, the city took part in a trial but sold none.It is hoping that heavy incentives would motivate potential buyers.

But environmentalists call for long-term sustainable solutions to make these cars more marketable.

The manufacturer is hoping the EV150 could help bring more blue skies over Beijing.

"Our cars have no emission and are environmentally friendly. It's quiet to ride in." Si Hai, Senior Engineer of BAIC Motor electric Vehicle Co., ltd, said.

Under a proposed scheme, buyers could own the model at half the retail value of about 250-thousand Renminbi.

To encourage sales, the Central Government will subsidize 60-thousand Yuan.

Beijing government will support an equal amount and the car's creator will subsidize 20-thousand.

"We have to find how to balance the subsidy and price and help the customers familiar with electricity cars to encourage them to buy the electrcity cars." Yang Fuqiang, Senior Advisor of Natural Resources Defense Council said.

Yang says while this is critical to better air, it's overly limited since only 500 first-time car owners could enjoy the incentives.

He says car manufacturers must boost quality while collaborating with the Government to make the idea more receptive.

The vehicles must be affordable to average consumers who are skeptical about its short life and high prices.

"So without government subsidies, the price for electric cars seems high. Carmarkers though, are hoping, that in no time, these cars could be a common sight in China."

The country wants to have 5 million energy-efficient vehicles on the streets by 2020.

Worsening air quality creates huge market potentials for world-renowned carmakers who are eyeing for a slice of the pie.

 
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